Tuesday, September 05, 2006

Why choose Organic

My mission statements of late have been "Every time we eat, we vote..."-J.Salatin- and " If my Great, Great Grandma wouldn't recognize it as food, it probably isn't" so on that note & in keeping with the challenge I presented to you in the last blog, ( Thanks for your e mails by the way - keep it up !) why should we choose organic products ? I've heard some sad untruths about organics lately so I thought I'd provide you with some statistics & facts so you can make an informed choice for yourself. I'll start with an overview of who the organic shoppers are. These are taken from www.agric.gov.ab.ca in case anyone is interested. Next blog, the stats on why organic is healthier.
HOW MANY CANADIANS EAT ORGANIC ?
-71 % have tried organic food
WHO ARE THE REGULAR BUYERS ?
-60 % are female
-30 % are from BC
-1/3 of the household have children
-consumers of organic food are more likely to be more educated ( in any age group)
- Over 1/2 of the consumers in Canada are from Vancouver, Edmonton and Calgary
TRAITS & VALUES OF THE CANADIAN CONSUMER
-More educated & sophisticated (hey, it's a fact !)
-pursuers of higher quality of life
-optimistic but well grounded in reality
-pursuers of wellness & environmentalism
-believe health means not only looking good, but also a balance of body, mind & soul
-want to purchase from socially responsible companies
- more likely to be independant thinkers
Over & out !

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