
HOW MANY CANADIANS EAT ORGANIC ?
-71 % have tried organic food
WHO ARE THE REGULAR BUYERS ?
-60 % are female
-30 % are from BC
-1/3 of the household have children
-consumers of organic food are more likely to be more educated ( in any age group)
- Over 1/2 of the consumers in Canada are from Vancouver, Edmonton and Calgary
TRAITS & VALUES OF THE CANADIAN CONSUMER
-More educated & sophisticated (hey, it's a fact !)
-pursuers of higher quality of life
-optimistic but well grounded in reality
-pursuers of wellness & environmentalism
-believe health means not only looking good, but also a balance of body, mind & soul
-want to purchase from socially responsible companies
- more likely to be independant thinkers
Over & out !
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